— INSTITUTE OF BUSINESS COACHING
Every small business deserves a coach who can change the trajectory of their business.
— IOBC develops the diagnostic methodology that gives coaches the capability to do exactly that — and build the business that comes with it.
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START WITH THE 9 JULY EVENT - $99 ⇾01 - More Clients
because your capability is visible from the first conversation.
02 - Premium Fees
because precision and rigour command a different conversation about value
03 - A business worth Building
clients who get real results don’t just come back. They send others.
— THE MANIFESTO
What we
believe.
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Business coaching is one of the most powerful tools available to a small business owner. |
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Most coaches were never given the methodology to use it at its full potential. |
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03. |
Business coaching should be a credentialed profession — held to the same standard of rigour and expertise as any other profession that changes people’s lives and livelihoods. |
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04. |
Every business owner deserves a coach who can do what AI can’t — sit across from them, see past what they think the problem is, and find what’s actually holding their business back. |
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That’s why IOBC exists.
You’re here because you want to do more for the people you work with.
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Which best decribes you?
01 - FOR THE COACH
I'm a business coach
You’re good at what you do. The market is moving fast — AI has raised what business owners expect from a coach. This is about making your value undeniable in a market that demands more.
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You're a business coach.
For business coaches, the market has moved. Business owners arrive more informed than ever — and less patient for advice they could have found themselves.
Until now, there has been no clear pathway for business coaches to build the diagnostic methodology that takes good coaching to transformational coaching.
That's the gap the IOBC closes.
When a client doesn’t just get clarity but gets results — when they implement, grow and refer — that’s transformational coaching.
And it’s more valuable than ever in a market where AI can answer questions but can’t change a business.Â
Not sure which pathway is right for you?
Book a complimentary discovery chat with Jacqui or Charmion.
02 - FOR THE ADVISOR
I'm an accountant or advisor
You’re already in the room. This is about going deeper in the conversations that matter most.
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You're an accountant or advisor.
You already have the relationships and the trust. The question is how much further you can take them.
Business owners want more than their numbers managed — they want someone who can help them grow. IOBC gives you the methodology to offer business coaching as a structured, premium service alongside your existing practice.
A genuine value-add that deepens client relationships, justifies higher fees, and generates referrals from clients who feel the difference.
A new income channel that builds the equity of your business — not just theirs.
Not sure which pathway is right for you?
Book a complimentary discovery chat with Jacqui or Charmion.
03 - FOR THE TRANSITIONING PROFESSIONAL
I'm transitioning into coaching
You have the experience. This is about having the structure and credentials to get clients from day one.
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You're transitioning into coaching.
You have years of business experience — strategy, leadership, operations, finance. You know you can help small business owners. The challenge is that corporate experience doesn’t automatically translate into small business coaching, and generic coaching skills don’t either.
Business coaching is a distinct discipline — one that requires a specific set of competencies most coaches never develop.Â
The IOBC gives you a deep understanding of those competencies, the methodology to apply them, and the credentials to stand behind them.
Everything you need to build a coaching business from day one — built on experience that was always there, now structured for small business.
Not sure which pathway is right for you?
Book a complimentary discovery chat with Jacqui or Charmion.
Not sure which pathway is right for you?
Book a complimentary discovery chat with Jacqui or Charmion.
— POSITIONING
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IOBC is a specialist provider of business coach education.
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Business coaching is different to life, executive and other forms of coaching — and the standard it requires is different too.
The methodology IOBC teaches has been developed and refined across more than 3,000 businesses over more than two decades. Now for the first time it’s available to coaches who are serious about the standard they deliver.
— WHAT IOBC DEVELOPS
Read Any Business. Build a Pathway. Get a Client From Insight to Implementation.
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Coaches who have it:Â
The business coaches clients choose, stay with and refer can do one thing that sets them apart.
They can read any business, diagnose the root cause, and take a client from insight to implementation.
That’s not instinct. It’s not experience alone. It’s a structured diagnostic methodology — and it’s exactly what IOBC is built to develop in you.
01
Stand out
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02
Methodology
Have a methodology that makes your value immediately clear — so clients see your depth before they’ve experienced it
03
Diagnostic Capability
Build the diagnostic capability that sets you apart — and become the coach clients choose, stay with and refer.
— WHO THIS IS FOR
Three kinds of Professionals. One Methodology that serves all of them.
o1 - THE COACH
The Business Coach
You have clients, you’re delivering results, and you know you’re good. But the market is moving. Business owners arrive more informed, more sceptical, and less patient than ever before. The coaches building strong businesses right now have something that makes their value undeniable from the first conversation. The IOBC diagnostic methodology is what that looks like in practice.
o1 - THEÂ ADVISOR
The Accountant or Advisor
You already have the relationships. Your clients trust you with their numbers — and increasingly they’re asking questions that go beyond the numbers. Strategy, direction, leadership, growth. The IOBC methodology gives you the structure to have those conversations with confidence, deliver real business impact, and deepen the client relationships you’ve already built.
o1 - THEÂ TRANSITIONING PROFESSIONAL
The Transitioning Professional
You have years of business experience, and you know you can help business owners in ways most coaches can’t. IOBC gives you the framework, the methodology and the credentials that make your experience immediately visible to clients — and the confidence to build your business from day one.
— THE TRACK RECORD
Built in Real Businesses.
Tested at Scale.
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Not theoretical. Not academic. Developed over 40 years and 3,000+ businesses.
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25+
YEARS COACHING
business owners
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3000+
BUSINESSES COACHED
directly
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$20M+
GOVERNMENT CONTRACTS
secured
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4
NATIONAL AWARDS
for leadership and client experience
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Now for the first time, it’s available to coaches who are serious about the standard they deliver.
— TESTIMONIALS
 What clients say when the coaching deliversÂ
 01.
"Working with Jacqui Attard helped me completely reimagine the direction of my business."
The process was methodical, honest and thought-provoking — she created the space to properly think things through instead of rushing to the finish line. Thanks to her wealth of experience, she brought real rigour to the work. The final output wasn’t overcomplicated — it was straightforward, clear and actionable. I would absolutely recommend her to anyone setting the direction of their business.”
Sam Trattles
CEO -Â Other Side
02.
"The Institute of Business Coaching represents a turning point -
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— and with Charm and Jacqui at the helm, it couldn’t be in better hands. I’ve experienced Charm’s coaching firsthand, both personally and across my team, and I regularly recommend her to my own clients, who always thank me for it. She is the real deal — genuine, caring, and with a rare ability to anticipate what you need before you do. Partnering to professionalise and accredit business coaching is a bold and important step.”Â
Russell Miller
CEO
Pacific Accounting
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THE EVENT
The Place to Start Is 9 July
THE WORKSHOP
AI-Proof Business Coach
Build the methodology that makes you irreplaceable.
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Four hours. In person. The diagnostic methodology, four frameworks, applied in the room and ready to use with your next client.
