Why We Built This
When a business owner engages a coach, they are looking for more than insight or support. They are looking for someone who can diagnose what is holding their business back, build a strategy to move it forward, and stay in the room until the work is done. Training coaches to do that, at the standard business owners expect, is why IOBC exists.
Founded by Jacqui Attard and Charmion Ingram, two coaches who have built businesses, grown teams and coached more than 1,500 business owners through every stage of growth.
What Small Business Coaching
Actually Requires
Working with small business owners requires three roles simultaneously:
● Trainer ● Strategist ● Coach
You need to transfer skills, build strategy and drive implementation, often in the same session, with the same client.
It demands comprehensive capability across strategy, operations, finance, people and positioning. Small business owners don't have specialist departments to call on. They have themselves, limited resources, and decisions that carry real personal risk.
And increasingly, they are asking their coaches one question directly:
"Have you actually built something yourself?"
Our answer is "Yes".
Our Methodology
Our methodology comes from more than 40 years of coaching business owners through every stage of growth, across every industry.
It is built from real experience, real problems and measurable results. Not corporate consulting. Not theoretical models.
The kind of understanding that only comes from having done the work.
It also requires a fundamental shift in how coaching is delivered.
AI has made business information and frameworks instantly accessible to anyone, which means delivering content alone is no longer enough to justify your value as a coach.
What no platform can replicate is a coach who reads what is really happening in a business, challenges the thinking that is holding it back, and creates change that actually sticks.
The coaches who will thrive are the ones who
can do that.
That is transformational coaching,
and it is what IOBC trains you to deliver.
The Track Record Behind the Methodology
The IOBC methodology has been tested, refined and adopted at scale:
- 40+ years combined business coaching experience
- 1,500+ businesses coached directly
- 10,000+ businesses reached through NSW and Federal Government programs
- $20M+ in government contracts secured
- Programs delivered in partnership with AMP Australia and leading Australian financial institutions
- Both founders hold a Master of Business Coaching from the University of Wollongong
- Both are Graduates of the Australian Institute of Company Directors
Now for the first time, we're teaching it.
Reserve Your Spot
About the Founders
Jacqui Attard —
Master Business Coach
Jacqui has been coaching business owners since 1999 and has worked with more than 1,500 businesses across every industry and stage of growth. As CEO of Realise Business she grew annual revenue by 275% and secured over $20M in government contracts. Her methodology has been delivered to over 10,000 businesses through NSW and Federal Government programs. She holds a Master of Business Coaching from the University of Wollongong and is a Graduate of the Australian Institute of Company Directors.
Charmion Ingram —
Master Business Coach
Charmion has been coaching business owners since 2010, spending eleven years as an internal business coach with AMP before building her own consulting business specialising in financial advisory, wealth management and accounting firms. She has delivered business coaching and emerging leaders programs to some of Australia's leading financial institutions. She holds a Master of Business Coaching from the University of Wollongong and is a Graduate of the Australian Institute of Company Directors.
Contact Us
Get in touch if you have any questions
Join Us In Sydney in June
Become the business coach clients trust to deliver measurable results.
Join us at the AI-Proof Business Coach Event on 25th June 2026.
Reserve Your Spot
