Business Coaching Level 1 ยท Early bird closes 16 September 2026
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Business Coaching Level 1

Most business coaches don't get formal training.
Business Coaching Level 1 fixes that.

โ€” Course Overview

Every business owner deserves a coach who changes the trajectory of their business.

We develop the diagnostic methodology that gives coaches the capability to do exactly that.

Business Coaching Level 1 is a specialist program built for working coaches and professionals. Fifteen modules developed and refined across more than 3,000 businesses over 25 years, covering the complete business coaching methodology from human behaviour to business strategy. Structured. Evidence-based. Immediately applicable.

Participants will leave feeling more confident, more capable and more effective in every client situation.

โ€” Course Features

What You Get

HBDI Thinking Styles Assessment
Completed before Day 1 and included in your course fee. Arrive with immediate insight into how you and your clients process information differently.
Three Full Days Face to Face
9:00am to 4:00pm, one day per week across three consecutive weeks. In the room, not on a screen.
A Deliberately Small Cohort
Every participant gets the attention and practice time the program demands.
Direct Access to Jacqui and Charmion
Across all three days. Founders in the room, not guest speakers or pre-recorded sessions.
IOBC Certificate of Completion
Recognising you have completed Business Coaching Level 1.
โ€” Course Modules

Business Coaching Level 1  โ€” Fifteen modules.

Individually each module gives you a tool. Together they give you the complete capability to coach any client, in any business, at any stage.

Every area of a business covered. Every stage of a client engagement. Every situation you are likely to face.

Module 01

The Invisible Architecture of Change

Every business is shaped by the values and beliefs of the people running it, often in ways the owner can't see.

Read more ⇾

Module 02

Four Ways of Processing. One Coaching Conversation.

A client who thinks analytically needs different conversations than one who thinks relationally.

Read more ⇾

Module 03

The Trust Equation

Trust is not something that builds itself over time. It follows a precise pattern.

Read more ⇾

Module 04

What Drives Behaviour in Business

Every business owner has been told what to do. Most already know what they should do. So why don't they do it?

Read more ⇾

Module 05

The Difference Between a Good Session and a Transformational One

A good coaching session solves the problem in front of you. A transformational one finds the problem behind the problem.

Read more ⇾

Module 06

Where Is This Business Right Now

When you can pinpoint exactly where a business is in its growth journey you change the entire dynamic of the coaching relationship.

Read more ⇾

Module 07

How a Business Actually Makes Money

Revenue isn't just a number. It's the energy that flows through every part of a business.

Read more ⇾

Module 08

The Gap Between Good and Great

The difference between clients who stay and refer and clients who drift away almost always comes down to expectation.

Read more ⇾

Module 09

A Structured Coaching Conversation

The best coaching conversations don't happen by instinct. They happen by design.

Read more ⇾

Module 10

How to Position Any Business for Growth

A business that can't clearly articulate what makes it different wastes money on marketing that doesn't land.

Read more ⇾

Module 11

Getting Products and Services to Market

Most businesses rely on whoever walks through the door. The businesses that grow have a deliberate system.

Read more ⇾

Module 12

Building a Business Strategy That Sticks

Most business conversations stay at the surface. The most powerful coaching happens at a deeper level.

Read more ⇾

Module 13

The 90-Day Planning Model

High-performing businesses don't run on annual plans. They run on 90-day cycles of focused execution.

Read more ⇾

Module 14

Understanding What a Business Is Worth

Most business owners are building something without knowing what it's worth or how to increase it.

Read more ⇾

Module 15

Building Your Coaching Business

The final module brings all three days together and applies the approach to you.

Read more ⇾
โ€” Who Is It For

Three audiences.
One program.

01
The Business Coach
You're already coaching. But the market is shifting and business owners arrive more informed and expect more than ever before. Level 1 gives you the tools to go deeper with any client, make your value visible from the first conversation and deliver results that keep clients coming back.
02
The Advisor or BDM
You're already in the room with small business owners. Level 1 gives you the capability to go deeper in those conversations, strengthen existing relationships and create the kind of value that keeps clients close and opens doors to new opportunities.
03
The Aspiring Business Coach
You have the business experience and you know you can help small business owners. Level 1 gives you the structured approach, the practical tools and the IOBC endorsement that makes your experience immediately visible to clients from day one.
โ€” Your Facilitators
Jacqui Attard
Co-Founder & Managing Director

With a Master of Business Coaching from the University of Wollongong, Jacqui has spent 25+ years coaching small business owners across every industry and stage of growth. As CEO of Realise Business for a decade, she grew revenue by 275%, built a team of 25 coaches and advisors, delivered programs to over 10,000 businesses and secured over $20M in government contracts. Named in Smart Company's Smart 50 and a finalist for the ANZ Executive of the Year Award. She co-founded IOBC because she believes business coaching should be a credentialed profession โ€” and that every business owner deserves a coach who can actually change the trajectory of their business.

More about Jacqui →
Charmion Ingram
Co-Founder & Director of Programs

With a Master of Business Coaching from the University of Wollongong, Charmion has spent 17+ years coaching business owners and leaders across some of Australia's leading financial institutions. Eleven years building coaching capability from the inside at AMP. 1,400 businesses and professionals coached directly. She co-founded IOBC to give coaches the methodology she wishes she had been given โ€” structured, proven and built for the real challenges small business owners face.

More about Charmion →

They don't run workshops. They change how coaches think about their work, permanently.

โ€” What Participants Say

"Working with Jacqui completely reimagined the direction of my business. The process was methodical, honest and thought-provoking. She brought real rigour to the work. The final output wasn't overcomplicated. It was straightforward, clear and actionable."

Sam Trattles
CEO, Other Side

"I've experienced Charm's coaching firsthand, both personally and across my team, and I regularly recommend her to my own clients, who always thank me for it. She is the real deal, genuine, caring, and with a rare ability to anticipate what you need before you do."

Russell Miller
CEO, Pacific Accounting
โ€” Your Investment
One day per week for 3 weeks
Day 1
Friday 16 October 2026
9:00am to 4:00pm ยท Sydney CBD
Day 2
Friday 23 October 2026
9:00am to 4:00pm ยท Sydney CBD
Day 3
Friday 30 October 2026
9:00am to 4:00pm ยท Sydney CBD
Early bird price$1270 inc GST
Standard price$1500 inc GST
Early bird closes16 September 2026
PaymentPaid in full at registration
Secure Your Place →
โ€” FAQ

Frequently Asked
Questions

No. Level 2 can be taken as a standalone program. That said, many participants find that completing Level 1 first gives them a stronger foundation to get the most from Level 2.

No pre-reading required. Your only preparation is completing the HBDI thinking styles assessment, which you'll receive prior to the course. It takes around 20 minutes and your results will be used on Day 1.

The HBDI is a thinking styles assessment that maps how you naturally process information. Completing it before Day 1 means you arrive with insights about yourself that are used immediately in the program. It is included in your course fee.

We keep each intake deliberately small to ensure every participant gets the attention and practice time the program demands.

We understand life happens. If you need to miss a session please reach out to us directly and we'll work with you on the best way forward.

The program is paid in full at time of registration. Payment options are available on request. Contact us directly to discuss.

โ€” What Comes Next

The pathway
continues.

Level 1 โ€” Foundation

Read any business and build the plan.

Fifteen modules. The capability to see across every area of a business and take any client from insight to implementation.

Secure your seat →
Level 2 โ€” Mastery

The next level of business coaching capability.

Ten modules. Eight new tools. Deeper business acumen and the implementation capability that makes transformation stick.

Find Out More →