Prove your results.
Keep your clients longer.
Clients renew when they can see the numbers improve.
Business Coaching: Advanced is how you show them.
This course is for coaches who are already in the room with clients. Ten modules developed and refined across more than 3,000 businesses over 25 years, covering client baselining, forecasting, capacity, strategy, succession and the measures that prove your coaching is working. Structured. Evidence based. Built for the work that happens after the plan is agreed.
What holds a client through implementation.
Three things every coaching engagement needs.
A Baseline
Work you do alongside the owner, on their numbers. The gaps in the business surface before anyone starts talking about a plan.
An Agreed Forecast
Built after the baseline, and built to close the gaps it found. The client helped surface them, so the numbers are already theirs.
A Measure of Impact
The baseline numbers, measured again. The client can see the gaps closing, so renewing with you becomes a decision about results.
Business Coaching: Advanced builds the baseline, the forecast and the measures a client agrees to, and that keep them with you until the numbers improve.
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What you'll leave able to do.
Nine capabilities you can use from your next engagement, built across ten modules and three full days.
- Open any engagement on measured ground, with a baseline built before the first session
- Build a forecast the client has genuinely agreed to, and the KPIs that keep it a management tool
- Prove your coaching with evidence a client can see, so renewal is a decision about results
- Reduce a client's strategy to one page, then convert it into what happens on Monday
- Structure a business so it does not depend on the owner, with responsibility genuinely allocated
- Tell a client whether to grow, or first build the capacity to carry it
- Lead the succession conversation, and land on an ownership structure everyone wants
- Build your own benchmarking tool and show any client where they sit against it
- Map the strategic pathway for your own coaching business
What You Get
Ten modules. Every one used with a real client.
Every module gives you something a client can act on, and the judgement to know when to reach for it.
Module 01 · Day 1
Resource Planning
Who owns the function, not just the task
Every business reaches a point where the owner becomes the constraint, not through how hard they work but through how much still runs through them.
Module 02 · Day 1
Capacity Management
Growth doesn't fix what's already broken
Scale multiplies whatever is already there, including the problems.
Module 03 · Day 1
Succession
Who holds what, and when that changes
Most businesses default to an even split, decided early and rarely revisited.
Module 04 · Day 1
Client Baselining
You can't coach what you haven't measured
This is the work that happens before the first coaching session. The gaps you find here are what the rest of the engagement is built to close.
Module 05 · Day 2
Forecasting and KPIs
The numbers a client agrees to
A forecast built without the owner is a guess with a spreadsheet attached.
Module 06 · Day 2
Measuring Your Impact
Proving the value of your coaching
If a client can't see the results, they won't renew, no matter how good the work actually was. Renewal follows evidence, not effort.
Module 07 · Day 2
Strategy on a Page
Direction a client will actually use
Strategy that lives in a thick document is strategy nobody follows. One page a client keeps in front of them beats twenty they never open.
Module 08 · Day 3
Operational Planning
From strategy to what happens Monday
A strategy without an operational plan is just an opinion about the future, and the gap between the two is where most engagements quietly stall.
Module 09 · Day 3
Applied Case Work
Every model against a real client
Working through real case studies, you will apply everything covered across the three days to genuine client situations and solutions.
Module 10 · Day 3
Benchmarking and Pathway
The business you build with all this
Everything up to this point has been about the client. This module turns it on you.
Three audiences.
One program.
New to business coaching? Start with Business Coaching: Foundations. Either program can be taken on its own.
With a Master of Business Coaching from the University of Wollongong, Jacqui has spent 25+ years coaching small business owners across every industry and stage of growth. As CEO of Realise Business for a decade, she grew revenue by 275%, built a team of 25 coaches and advisors, delivered programs to over 10,000 businesses and secured over $20M in government contracts. Named in Smart Company's Smart 50 and a finalist for the ANZ Executive of the Year Award. She co-founded IOBC because she believes business coaching should be a credentialed profession — and that every business owner deserves a coach who can actually change the trajectory of their business.
More about Jacqui →With a Master of Business Coaching from the University of Wollongong, Charmion has spent 17+ years coaching business owners and leaders across some of Australia's leading financial institutions. Eleven years building coaching capability from the inside at AMP. 1,400 businesses and professionals coached directly. She co-founded IOBC to give coaches the methodology she wishes she had been given — structured, proven and built for the real challenges small business owners face.
More about Charmion →They don't run workshops. They change how coaches think about their work, permanently.
"The presenters, Jacqui and Charm, are experts in their field. They are professional, highly trained, and know their content. The value in this workshop and what they are creating is filling a space in the coaching industry, which is really going to change people's lives."
"The Institute of Business Coaching represents a turning point, and with Charm and Jacqui at the helm, it couldn't be in better hands. I've experienced Charm's coaching firsthand, both personally and across my team, and I regularly recommend her to my own clients, who always thank me for it. She is the real deal, genuine, caring, and with a rare ability to anticipate what you need before you do. Partnering to professionalise and accredit business coaching is a bold and important step."
Early bird pricing closes 31 January 2027. Prices rise as the program builds its track record, so $1,270 is the lowest Business Coaching: Advanced will be offered.
Frequently Asked
Questions
No. Advanced is a standalone program. That said, many participants find that completing Foundations first gives them more to build on.
Foundations builds the judgement to read any business, choose the model it actually needs, and bring the client with you. Advanced builds the baseline, the forecast and the measures a client agrees to, and that keep them with you until the numbers improve.
No pre-reading and no assessment. If you can, bring a live client and their real numbers. Several modules apply directly to a current situation, and you will get far more out of the three days working on something real.
Ten. That is a cap, not a target. Ten is the largest group we can put in a room and still have every person work their own client through every model.
We understand life happens. If you need to miss a session please reach out to us directly and we'll work with you on the best way forward.
Pacific Workspaces, Level 5, 115 Pitt Street, Sydney. The same venue as Business Coaching: Foundations.
Business Coaching: Advanced carries IOBC accreditation, and you will receive an IOBC Certificate of Completion on the final day. It is not currently aligned to an external accrediting body.
The program is paid in full at registration. If you need to arrange something different, contact us before you enrol and we will work it out with you.
Yes. This is the inaugural Business Coaching: Advanced cohort. In practice that means a deliberately small group and direct, hands-on access to Jacqui and Charmion throughout, the closest access this program will ever offer once it scales to future cohorts.
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