● THURSDAY 9 JULY 2026 ● SYDNEY CBD ● LIMITED SEATS
AI-PROOF
Business Coach
— Build the methodology that makes you irreplaceable.
The Workshop
4 hours in person.
4 modules.
All hands-on.
The business coaches who retain clients, generate referrals and deliver results all share one thing. They can read a business, build a pathway, and get a client from insight to implementation.
That's who this day is for. If that's you — seats are strictly limited, and they will go.
FIRST INTAKE
$99
FULL PROGRAM
$397
The Details.
THE FACILITATORS
Jacqui Attard &
Charmion Ingram
Date: Thursday, 9 July 2026
Time: 9 am to 1 pm
Location: Pacific Workspaces, Level 5,
115 Pitt Street, Sydney
Founder: $99 First intake
Regular: $397
Group size: Deliberately small for maximum hands-on practice and peer connection
The market has
changed.
Here's what business owners expect now.
Right now, business owners are turning to AI before they turn to a coach. Off-the-shelf advice, generic frameworks, and instant answers are all free, available in seconds. The question they're asking isn't which coach to hire. It's whether they need one at all.
That's the gap. And for a coach who can close it, it's also the opportunity.
The capability AI can't replace is a coach who can read a business, diagnose the root cause, and take a client from insight to implementation. That's what keeps great coaches irreplaceable.
"
That's transformational coaching: it's the kind of experience that stays with clients long after the sessions end; it's the key reason clients consistently come back and eagerly refer others.
WHAT YOU ARE AFTER
Three things
serious business
coaches are
building toward.
The business coaches who come to this event are
usually thinking about the same three things.
01
02
03
The AI-Proof Business Coach is where you begin to develop all three.
Spend four hours with the founders of the IOBC methodology, and you'll understand not just what this kind of business coaching looks like — but how it's built and what it takes to make it yours.
What you'll
walk away
with.
The business coaches who come to this event are
usually thinking about the same three things.
01
Read any business
Identify what's really driving a client's problem from the first conversation
02
Diagnose the root cause
not the symptom the client presents
03
Four diagnostic frameworks
applied in the room, ready to use with your next client
04
Why AI makes great coaches more valuable
methodology-driven coaching can't be replicated by a platform
05
A diagnostic system not just tools
see how four frameworks connect into one way of reading any business
STRUCTURE
How it
works.
● FOUR HOURS ● FOUR MODULES ● HANDS-ON
Each module introduces a framework drawn from the IOBC diagnostic methodology, designed for any business. You'll work through each one in the room, applying it to real scenarios, practising with fellow participants, and building the understanding to use it with clients from the start.
This is not a passive learning experience. By the end of the day, you'll understand not just what to do but why — and that's what makes the difference in the sessions that count.
AUDIENCE
Who this
is for.
Anyone ready to move from capable to irreplaceable.
- Coaches who want to specialise and are ready to build the diagnostic methodology that sets them apart
- Corporate professionals transitioning into business coaching who want to turn years of business experience into a structured, credible methodology.
- Accountants and advisors who want to go deeper with clients — beyond the numbers and into the conversations that create real business change
YOUR SURROUNDINGS
The Room
Matters Too.
This event is intentionally kept small.
The people in the room with you will be coaches, corporate professionals transitioning into business coaching, and advisors serious about where their businesses are heading.
Conversations between modules – at the table, over the break, and at the end of the day – make the experience worthwhile. You'll leave with new thinking, new connections, and a network of professionals who are building towards the same standard as you, plus information about ongoing support or advanced training options.
Testimonials
From those who have worked with us
01.
"Working with Jacqui Attard helped me completely reimagine the direction of my business."
The process was methodical, honest and thought-provoking – Jacqui created the space to properly think things through instead of rushing to the finish line, I felt well supported.
What stood out most was how well she facilitated the process – thanks to her wealth of experience, she brought real rigor to the work. As a result, the final output wasn’t overcomplicated - it was straightforward, clear and actionable.
I’m extremely grateful to Jacqui for helping me work through this and would absolutely recommend her to anyone setting the direction of their business.
Sam Trattles
CEO - Other Side
02.
"The Institute of Business Coaching represents a turning point, and with Charm and Jacqui at the helm, it couldn't be in better hands."
I've experienced Charm's coaching firsthand, both personally and across my team, and I regularly recommend her to my own clients, who always thank me for it.
She is the real deal & genuine, caring, and with a rare ability to anticipate what you need before you do. Partnering with Jacqui to professionalise and accredit business coaching is a bold and important step, and I have no doubt the Institute will extend their extraordinary insight and experience to many more businesses."
Russell Miller
CEO
Pacific Accounting
YOUR FACILITATORS
Jacqui Attard
& Charmion Ingram
Jacqui Attard and Charmion Ingram are the founders of the Institute of Business Coaching and two of Australia's most experienced Master Business Coaches. Between them, they bring 40+ years of coaching business owners, 3,000+ businesses coached directly, and a methodology adopted by the NSW and Australian governments, which has reached more than 10,000 businesses.
Both hold a Master of Business Coaching from the University of Wollongong.
They built this methodology by doing the work, not by theorising about it. Every framework in this event has been tested in real businesses, with real owners, at every stage of growth.
They don't just run a workshop. They change how coaches think about their work.
25+
years of coaching business owners
3000+
businesses coached directly
10 000+
businesses reached via small business programs
FIRST INTAKE - $99
